Lunaroya
A Hill Country land story that had to feel like the place, not a listing site.
- Client
- Lunaroya
- Year
- 2023–
- Role
- Design + Development
- Live
- Website
Lunaroya is a luxury homesite community and guest-ranch experience in Texas Hill Country. Clarity Studio designed the site; we built it in WordPress with Vimeo for film and GSAP for the scroll. The job was to carry the land and the brand without turning the page into a real-estate MLS.
Atmosphere first, inquiry second
Buyers and guests arrive for a feeling — the land, the light, the pace — long before they fill out a form. A site that leads with lot numbers and a contact widget loses that. A site that only performs atmosphere and hides the next step loses the sale.
The build keeps the Clarity narrative intact and puts inquiry where it belongs: after the place has been established, not instead of it.
Film, scroll, and an editor-friendly CMS
WordPress owns the pages. Vimeo owns the film so large assets don't live in the media library. GSAP drives the scroll storytelling — sequences timed to the design, not to a generic parallax plugin.
Editors can update story copy and photography without breaking the motion beats, which is the usual failure mode when a cinematic marketing site meets a CMS.
Heavy media that still loads
Luxury land sites want every frame at the highest resolution the camera shot. The browser disagrees. The work was to keep the film and stills feeling expensive while staying honest about weight — lazy loading where it doesn't hurt the first impression, Vimeo for video, and Cloudflare in front so repeat visitors aren't re-downloading the ranch.
Live at lunaroya.com.